Tightening up on googlebot

This is an area you don't want to skimp on. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 billion times per day. We don't know exactly how many …

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Types of site changes brought on by citations

As Google's preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. The advice is to avoid duplicate content issues if you can and this should be common sense. Google (or a similar search engine) then fetches results …

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Write about keywords

Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes first. A significant factor affecting loading times in general is a website's complexity: the more comparison tables, product …

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Lessons I learned about content

In itself it cannot be harmful for your SEO but what would Google prefer? By downloading an app, a fast-food restaurant can identify a person's location, show him how far he is from the nearest outlet, and then provide walking or driving directions to that unit. Write about all those …

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Tactics around webmaster tools

Each search engine uses a slightly different set of algorithms to identify key phrases that match what was typed into the search box. SEOs often like to use tricks and they like to use the most recent tactics to fool the algorithms to rank their pages higher and, when this …

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Make Yourself Accessible

Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the …

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Want a thriving business? Focus on plugins

First, improved search engine rankings will ultimately drive more organic traffic to your website. It is an important part of your overall online presence, of course it is, but it can't be everything. Don't mistake this to mean that your website will rank higher - it simply means that web crawlers …

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Getting to grips with analytics as part of your SEO tactics

The consumer should see the brand name frequently in as many locations as possible. Unfortunately, you'll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the dreaded thin content penalty: 200 words, 250 words, 300 words, 500 words …

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Invest in SEO

Stealth marketing uses surreptitious practices to introduce a product to individuals or fails to disclose or reveal the true relationship with the brand. Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of …

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Keep an eye on CTR

When it comes to long-term SEO strategies, there are so many tactics to consider. This will ensure a greater cohesion between your business and its copy which promotes a sense of honesty towards the reader. The title tag by itself has little impact on organic rankings, this why its sometimes …

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Make comment spam a priority

Enter the Google Penguin algorithm update. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. That information alone …

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Ridiculous rules about landing pages

In addition to identifying trends, marketers take advantage of social listening to detect patterns or shifts in views of consumers. Affective strategies should elicit emotions that lead the consumer to act, preferably by buying the product and subsequently by affecting the consumer's reasoning process. Copy what works but don't follow …

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This year will be the year of keyword stuffing

Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site …

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We've reached a tipping point when it comes to white hat SEO

Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. This can hurt user experiences and impact search rankings.Your site should be free of broken links and configured to signal broken links …

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What can Twitter teach you about SERPs

Despite these differences, many millennials are passionate about brands that support causes and the environment. What if it fills them with confidence that they're in good hands? Linking your keywords to a relevant page on your website - for example, SEO agency - can be a great way of transferring authority to …

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