Write about keywords

Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes first. A significant factor affecting loading times in general is a website's complexity: the more comparison tables, product …

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Make Yourself Accessible

Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the …

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Getting to grips with analytics as part of your SEO tactics

The consumer should see the brand name frequently in as many locations as possible. Unfortunately, you'll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the dreaded thin content penalty: 200 words, 250 words, 300 words, 500 words …

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Make comment spam a priority

Enter the Google Penguin algorithm update. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. That information alone …

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We've reached a tipping point when it comes to white hat SEO

Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. This can hurt user experiences and impact search rankings.Your site should be free of broken links and configured to signal broken links …

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