Lessons I learned about content

In itself it cannot be harmful for your SEO but what would Google prefer? By downloading an app, a fast-food restaurant can identify a person's location, show him how far he is from the nearest outlet, and then provide walking or driving directions to that unit. Write about all those …

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Getting to grips with analytics as part of your SEO tactics

The consumer should see the brand name frequently in as many locations as possible. Unfortunately, you'll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the dreaded thin content penalty: 200 words, 250 words, 300 words, 500 words …

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