Make Yourself Accessible

Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the …

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Make comment spam a priority

Enter the Google Penguin algorithm update. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. That information alone …

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We've reached a tipping point when it comes to white hat SEO

Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. This can hurt user experiences and impact search rankings.Your site should be free of broken links and configured to signal broken links …

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