Tactics around webmaster tools

Each search engine uses a slightly different set of algorithms to identify key phrases that match what was typed into the search box. SEOs often like to use tricks and they like to use the most recent tactics to fool the algorithms to rank their pages higher and, when this …

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Keep an eye on CTR

When it comes to long-term SEO strategies, there are so many tactics to consider. This will ensure a greater cohesion between your business and its copy which promotes a sense of honesty towards the reader. The title tag by itself has little impact on organic rankings, this why its sometimes …

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Ridiculous rules about landing pages

In addition to identifying trends, marketers take advantage of social listening to detect patterns or shifts in views of consumers. Affective strategies should elicit emotions that lead the consumer to act, preferably by buying the product and subsequently by affecting the consumer's reasoning process. Copy what works but don't follow …

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